Embedded Attribution in Creative Commons Content
by Nicole Leaper
Embedded attribution is necessary in order to place re-mixed work in a historical context, balance creator and public rights, and encourage continued adoption of Creative Commons (CC) licensing. CC licenses are often embedded directly in digital works. If prescribed by the original creator, reuse must contain attribution. However, many examples of re-mixed works (like audio files, videos, or photographs) contain attribution on a credits page or in a caption that is separated from the original digital work. CC could be improved by requiring that, when specified by the original creator, digital re-mix publications require attribution directly in the digital file as metadata.